"David Karel is the rare marketing leader with a strategic mind and the ability to dig into details and execution. It was a pleasure working with him on designing a new category at Successfactors and I'd look forward to kicking some ass together again!"

– Christopher Lochhead, "Legends & Losers" Podcast Host, & CoAuthor of "Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets"

"David took the impact of our marketing effort to the next level, helping Clari to scale the velocity of new customer acquisition and revenue growth.  A fundamental piece of the engine that he put in place was masterful positioning which really differentiated the company as we established a credible new market category, and served as high-octane fuel for our demand gen and sales effort."

– Andy Byrne, CEO, Clari

"Dave built-out a world class product marketing function and team at SuccessFactors which had a huge impact on the company’s differentiation in the market, and success in the field.   As a marketing leader, Dave’s raw intellect, thoughtfulness, and depth of experience will serve his clients very well."

– Rob Bernshteyn, CEO, Coupa Software


Dave is - hands down - the best marketing executive with whom I have ever worked. I make that claim because he is able to craft and articulate a clear and compelling strategic vision and combine that with efficient and effective execution that delivers impactful results. In short, he is a master at both the art and the science of marketing.
— Bryan Burdick, President & Co-founder, ClearGov


"During the 6.5 years that David and I worked together at Bizo and LinkedIn, I watched him demonstrate a mastery over every area of the marketing function (Branding, Messaging, Product Marketing, PR, Marketing Technology, Measurement, Strategy, Team Structure and Development, Revenue Generation, Marketing and Sales alignment...).  Beyond the marketing craft what you get with David is one hell of a great human being who people love working with and respect deeply."

– Chris Mann, CEO, BrightFunnel

"I had the pleasure of working with David for 3 years during a period of tremendous growth at SuccessFactors where he and his team played a vital role in the company’s first major category creation effort which led to significant growth for the company in a difficult economic environment.  I’m thrilled that he’s started his own firm so that my team can take advantage of his know-how, and we’re already engaging with him to do just that."

– David Cain, CMO, PlanGrid

I had the pleasure of working closely with David for two years at LinkedIn.  He is a modern, full-stack marketer with deep expertise and a bias toward action and results.  Any company can learn and benefit from his perspective.

– Alison Engel, Marketing Leader


Dave played a big role in helping to shape Clari’s GTM strategy.  He brought to the company a depth of experience that helped him and his team very quickly increase Clari’s presence in the market, and both uplevel our narrative and the field team’s ability to articulate it.
— Somrat Niyogi, VP Business Development at Clari