We'll first conduct an assessment of your current positioning through 1) interviews with your executive team, board, sales team, and customers 2) a review of your website, pitch deck, and other content assets, and 3) competitive and industry research. Next, we’ll facilitate a two-stage working session with your team to further unpack and get alignment around the value you deliver and the market category you’re looking to lead -- or create.
The primary deliverables will be a "messaging blueprint" and company narrative that your marketing team will use to activate your new messaging and narrative across your website, core sales-kit, and program mix.