Marketers: Help Sales Win by Doing Less

Today’s b2b marketers have no shortage of levers at their disposal to make a potential impact.  The trick to moving the needle for the business in any given time period is figuring out which levers to pull, and perhaps even more challenging, which levers to resist.

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David KarelComment
Messaging Matters (A Lot): A Roadmap to Breakthrough B2B Positioning

The words that you use to describe your company and solutions (your “messaging”) are what fuels every marketing program, every outbound call or email, every sales conversion.  The teams that put messaging at the core of their marketing strategy are in a stronger position to make an impact. On the flip side, a weak or absent positioning strategy can create drag on your entire go-to-market effort.

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David KarelComment